Run by 6 divisions.
Executive & Strategy Division
Representative director, corporate planning, HR, general affairs, and partner relations. Responsible for company-wide decision-making and long-term business design.
- Representative Director (Yili Zhang)
- Corporate planning / business strategy
- HR / general affairs
- Partner relations
Technology Division
Develops and operates every in-house product—PMS, AI dynamic pricing, IoT smart locks, guest portal, and more. An ISMS-certified engineering team.
- PMS development / backend
- AI / data science
- IoT / hardware integration
- Security / DevOps
Operations Division
Day-to-day operations of 200+ buildings and 700+ rooms. Centrally controls 24h multilingual customer support, on-site staff management, cleaning SLA monitoring, and emergency response.
- Customer support (JP / EN / ZH / KO)
- On-site staff / emergency response
- Cleaning management
- OTA operations / price optimization
Design & Architecture Division
Coordinates renovation, interior styling, and licensing end to end with partner licensed architects and contractors. Track record across all three lodging frameworks (minpaku / ryokan / special zone).
- Partner architect network
- Interior design
- FF&E sourcing / merchandising
- Permits & licensing
Finance & Accounting Division
Monthly closing, owner settlements, tax handling, and tax administration on behalf of overseas owners. Works with a partner tax accounting firm to maintain audit-ready records.
- Monthly closing / accounting
- Owner settlement / remittance
- Tax / invoice handling
- Tax administrator for overseas owners
Business Development Division
Initial consultations with prospective owners and investors, property diagnosis, contracting, and new-area expansion. Upcoming focus areas: city hotels, urban minpaku, regional ryokan revitalization, and regional villa operations.
- Owner / investor accounts
- Property diagnosis / revenue estimation
- New-area expansion
- Marketing
A team that builds the "obvious"
with technology.
We are a team striving to give the most technical answer to the "manpower tactics" and "reliance on experience" culture that has long lingered in the hospitality operations industry.
Forty people is by no means a large number. That is exactly why we maximize respect for each person's expertise and discretion—keeping the organization light vertically and running it through horizontal collaboration.
Speak in numbers.
Every judgment is based on operating data. We never decide on "a hunch" or "in my experience" alone.
Build the obvious with technology.
We limit human work to what only humans can do. Everything else is left to technology.
Own your domain end to end.
An organization that completes work in-house without relying on outsourcing—which is how we achieve both speed and quality.